Consumer Class Actions

Attorneys at the California law firm of Gaines & Gaines prosecute class actions to help consumers recover for the wrongs done to them, and to force corporate giants to act responsibly toward the public.

Consumers often feel that they are at the mercy of large corporations. Although there may be laws designed to protect the consumer, when a product fails to perform as promised, seeking and pursuing individual enforcement actions are oftentimes not worth the trouble vis-à-vis the amount of damage sustained. Additionally, when companies are forced to remedy an individual complaint, the cost is often negligible, and there is no incentive to keep the company from repeating the same behavior with the next consumer.

In these situations, the law provides for class action lawsuits by which a large group of people who have been mistreated may be represented in one lawsuit against a company. These types of cases are usually settled for large sums by the offending company, which typically changes its behavior after the lawsuit and no longer engages in the pattern of wrongful conduct.

At Gaines & Gaines, we frequently bring lawsuits on behalf of consumers in cases where companies have made intentional or negligent misrepresentations about their products. For instance, a juice company may represent its product as 100% natural, when in fact it contains non-natural ingredients or fillers. A jewelry company may advertise its ear piercing service as “completely free,” but require the purchase of an ear piercing starter kit to qualify for the “free” piercing. Banks and credit card companies may charge excessive fees or miscellaneous charges – but even small over charges can add up to millions in profits for the banking and financial industry, at the expense of consumers.

These and other actions may violate federal laws or state laws found in California’s Business and Professions Code governing Unfair Competition or False Advertising. Class actions may be brought in state or federal court, depending upon the law involved and the national scope of the issue. Although these cases can be costly and time-consuming to pursue, we work on a contingency fee basis and advance the costs of the lawsuit, so our clients only pay fees if we obtain a recovery. In addition, it is common in class actions for the court to award attorneys’ fees out of the common fund established for those we represent.

If you have been the victim of false advertising or misleading claims, contact Gaines & Gaines for a free consultation about the possibility of resolving your claim through a class action lawsuit.


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